10. Glossary of Terms

• Ad Inventory: The ad space on a publisher's website where offer wall from the Apps Network can be displayed.

• Ad Campaign (Task): A set of advertisements created by an Advertiser to promote their web3 project.

• Advertiser: A user who creates ad campaigns to promote their web3 project across the network.

• Banner: A graphical advertisement, typically 512x512 pixels in size, used in the Apps Network system.

• Banner Exchange Code: The script provided by Apps Network that publishers embed on their websites to display ads.

• Click: An interaction where a user clicks on an displayed ad, usually redirecting them to the advertiser's website.

• Conversion: The specific action (currently set to "Click") that determines when points are earned or spent.

• Offer Wall: A feature that will display a full-page interstitial with multiple ad campaigns or a single large banner.

• Points: The virtual currency used within the Apps Network system, earned by Publishers and spent by Advertisers.

• Publisher: A user who displays ads from the Apps Network on their website, earning points for user interactions.

• TON: The Open Network, the blockchain platform on which the Apps Network is built.

• TON Wallet: A digital wallet used to interact with the TON blockchain and connect to the Apps Network.

• TON Jetton: A type of token on the TON blockchain, planned to represent points in future versions of the Apps Network.

• Web3: A vision of a decentralized internet built on blockchain technology, emphasizing user control and reduced reliance on centralized platforms.

• Web3 Project: A decentralized application (dApp) or website built on blockchain technology, which can participate in the Apps Network.