Apps Network
  • 1. Introduction to Apps Network
  • 2. Getting Started
    • Quick Start Guide
  • 3. For Publishers
  • 4. For Advertisers
    • 4.1 API Reference - Click Verification
    • 4.2 API Reference - Reporting Challenge Completion
  • 5. Points System
  • 6. Banner Types and Placements
  • 7. Analytics and Reporting
  • 8. Solution Architecture
    • 8.1 System Components Overview
    • 8.2 Core Functionality and Workflows
    • 8.3 Technical Implementation Details
    • 8.4 System Diagram
  • 9. Frequently Asked Questions (FAQs)
  • 10. Glossary of Terms
  • 11. Release Notes
    • MVP1 Release Notes
    • MVP2 Release Notes
    • MVP3 Release Notes
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10. Glossary of Terms

  • Ad Inventory: The ad space on a publisher's website where offer wall from the Apps Network can be displayed.

  • Ad Campaign (Task): A set of advertisements created by an Advertiser to promote their web3 project.

  • Advertiser: A user who creates ad campaigns to promote their web3 project across the network.

  • Banner: A graphical advertisement, typically 512x512 pixels in size, used in the Apps Network system.

  • Banner Exchange Code: The script provided by Apps Network that publishers embed on their websites to display ads.

  • Click: An interaction where a user clicks on an displayed ad, usually redirecting them to the advertiser's website.

  • Conversion: The specific action (currently set to "Click") that determines when points are earned or spent.

  • Offer Wall: A feature that will display a full-page interstitial with multiple ad campaigns or a single large banner.

  • Points: The virtual currency used within the Apps Network system, earned by Publishers and spent by Advertisers.

  • Publisher: A user who displays ads from the Apps Network on their website, earning points for user interactions.

  • TON: The Open Network, the blockchain platform on which the Apps Network is built.

  • TON Wallet: A digital wallet used to interact with the TON blockchain and connect to the Apps Network.

  • TON Jetton: A type of token on the TON blockchain, planned to represent points in future versions of the Apps Network.

  • Web3: A vision of a decentralized internet built on blockchain technology, emphasizing user control and reduced reliance on centralized platforms.

  • Web3 Project: A decentralized application (dApp) or website built on blockchain technology, which can participate in the Apps Network.

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Last updated 5 months ago