> For the complete documentation index, see [llms.txt](https://dmtp.gitbook.io/dmtp-sdk/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://dmtp.gitbook.io/dmtp-sdk/10-web3-traffic-exchange-glossary.md).

# 10. Glossary of Terms

* **Ad Inventory**: The ad space on a publisher's website where offer wall from the Apps Network can be displayed.
* **Ad Campaign (Task)**: A set of advertisements created by an Advertiser to promote their web3 project.
* **Advertiser**: A user who creates ad campaigns to promote their web3 project across the network.
* **Banner**: A graphical advertisement, typically 512x512 pixels in size, used in the Apps Network system.
* **Banner Exchange Code**: The script provided by Apps Network that publishers embed on their websites to display ads.
* **Click**: An interaction where a user clicks on an displayed ad, usually redirecting them to the advertiser's website.
* **Conversion**: The specific action (currently set to "Click") that determines when points are earned or spent.
* **Offer Wall**: A feature that will display a full-page interstitial with multiple ad campaigns or a single large banner.
* **Points**: The virtual currency used within the Apps Network system, earned by Publishers and spent by Advertisers.
* **Publisher**: A user who displays ads from the Apps Network on their website, earning points for user interactions.
* **TON**: The Open Network, the blockchain platform on which the Apps Network is built.
* **TON Wallet**: A digital wallet used to interact with the TON blockchain and connect to the Apps Network.
* **TON Jetton**: A type of token on the TON blockchain, planned to represent points in future versions of the Apps Network.
* **Web3**: A vision of a decentralized internet built on blockchain technology, emphasizing user control and reduced reliance on centralized platforms.
* **Web3 Project**: A decentralized application (dApp) or website built on blockchain technology, which can participate in the Apps Network.


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