# 7. Analytics and Reporting

## Overview

The Analytics Dashboard provides the performance metrics for advertisers and publishers via a unified interface in the Apps Network platform.

## Dashboard Metrics

### Core KPIs

Real-time metrics displayed for both advertisers and publishers:

1. Offer Wall Views
   * Advertiser: Campaign impression count
   * Publisher: Offer wall impression count
2. Clicks
   * Advertiser: Campaign click events
   * Publisher: Platform click events
3. CTR (Click-Through Rate)
   * Advertiser: Campaign engagement rate
   * Publisher: Platform engagement rate
4. Telegram Users
   * Advertiser: Campaign user reach
   * Publisher: Platform user reach

### Trend Analysis

The dashboard provides four time-series visualizations:

1. Offer Wall Views Trend
   * Comparative view of advertiser vs publisher impressions
   * Time-based performance analysis
2. Clicks Trend
   * Click event comparison across roles
   * Temporal engagement patterns
3. CTR Trend
   * Conversion rate performance tracking
   * Historical efficiency analysis
4. Telegram Users Trend
   * User acquisition metrics
   * Engagement retention patterns

## Data Access

* Date Range: The dashboard supports dynamic time scales based on the selected period:
  * 1 Day: Hourly data points
  * 2-30 Days: Daily data points
  * 30 Days: Monthly data points (up to 24 months)
* Regular Updates: Daily metric updates
* Role-based Segmentation: Separate advertiser and publisher views