7. Analytics and Reporting

Overview

The Analytics Dashboard provides the performance metrics for advertisers and publishers via a unified interface in the Apps Network platform.

Dashboard Metrics

Core KPIs

Real-time metrics displayed for both advertisers and publishers:

1. Offer Wall Views

   • Advertiser: Campaign impression count

   • Publisher: Offer wall impression count

2. Clicks

   • Advertiser: Campaign click events

   • Publisher: Platform click events

3. CTR (Click-Through Rate)

   • Advertiser: Campaign engagement rate

   • Publisher: Platform engagement rate

4. Telegram Users

   • Advertiser: Campaign user reach

   • Publisher: Platform user reach

Trend Analysis

The dashboard provides four time-series visualizations:

1. Offer Wall Views Trend

   • Comparative view of advertiser vs publisher impressions

   • Time-based performance analysis

2. Clicks Trend

   • Click event comparison across roles

   • Temporal engagement patterns

3. CTR Trend

   • Conversion rate performance tracking

   • Historical efficiency analysis

4. Telegram Users Trend

   • User acquisition metrics

   • Engagement retention patterns

Data Access

• Date Range: The dashboard supports dynamic time scales based on the selected period:

  • 1 Day: Hourly data points

  • 2-30 Days: Daily data points

  • 30 Days: Monthly data points (up to 24 months)

• Regular Updates: Daily metric updates

• Role-based Segmentation: Separate advertiser and publisher views