7. Analytics and Reporting
Overview
The Analytics Dashboard provides the performance metrics for advertisers and publishers via a unified interface in the Apps Network platform.
Dashboard Metrics
Core KPIs
Real-time metrics displayed for both advertisers and publishers:
Offer Wall Views
Advertiser: Campaign impression count
Publisher: Offer wall impression count
Clicks
Advertiser: Campaign click events
Publisher: Platform click events
CTR (Click-Through Rate)
Advertiser: Campaign engagement rate
Publisher: Platform engagement rate
Telegram Users
Advertiser: Campaign user reach
Publisher: Platform user reach
Trend Analysis
The dashboard provides four time-series visualizations:
Offer Wall Views Trend
Comparative view of advertiser vs publisher impressions
Time-based performance analysis
Clicks Trend
Click event comparison across roles
Temporal engagement patterns
CTR Trend
Conversion rate performance tracking
Historical efficiency analysis
Telegram Users Trend
User acquisition metrics
Engagement retention patterns
Data Access
Date Range: The dashboard supports dynamic time scales based on the selected period:
1 Day: Hourly data points
2-30 Days: Daily data points
30 Days: Monthly data points (up to 24 months)
Regular Updates: Daily metric updates
Role-based Segmentation: Separate advertiser and publisher views
Last updated