8.1 System Components Overview

The Apps Network solution consists of several key components that work together to create a decentralized advertising ecosystem. These components include:

1. Point System (Virtual Points for MVP):

   • In the MVP version, a virtual points system will be used to manage the allocation of points to advertisers' wallets.

   • Coming Soon: Point Token Smart Contract - A smart contract on the TON blockchain that will manage the minting and allocation of SDK Points (tokens) to advertisers' wallets in future versions.

2. Banner Exchange Code:

   • A JavaScript application written in React JS that renders banners on publishers' websites and registers clicks.

3. Ad Selection Module:

   • Responsible for choosing appropriate advertisements (tasks) for display based on various criteria and algorithms.

4. Clicks Queue:

   • A lightweight, fast-processing component that registers user clicks on banners and ensures their eligibility for processing.

5. Conversion Tracking:

   • An essential part of the system that tracks and registers conversions from clicks, joins, or engagements.

6. Reporting Module:

   • Provides basic reports about the performance of ad campaigns and inventories for publishers and advertisers.

   • Includes CRM integrations for enhanced data management and customer relationship tracking.

These components form the backbone of the Apps Network, enabling a seamless, decentralized advertising experience for both publishers and advertisers.