8.2 Core Functionality and Workflows

The Apps Network system operates through several core workflows:

1. Banner Display Workflow:

   • The Banner Exchange Code checks if the caller (web wallet) has sufficient points balance and performs other necessary checks.

   • It looks up the offer wall to display by calling the backend API with the wallet address as a parameter.

   • If no tasks are available, it selects a backfill banner promoting the Traffic Exchange itself.

   • The DOM is updated to render the offer wall and set up click tracking.

2. Click Processing Workflow:

   • When a user clicks on a banner, the click is captured and added to the Clicks Queue.

   • The Clicks Queue buffers click events and ensures processing by every subscriber component.

   • Subscriber components include points rewards, reporting, clicks quality check, and others.

3. Campaign Creation Workflow:

   • Advertisers create campaigns by designing ads, setting targeting parameters, and submitting them to the App Network platform.

   • The campaign enters the ad serving system for delivery across relevant publisher inventory.

4. Ad Selection Workflow:

   • When a request for an ad comes in, the Ad Selection module decides which banner/campaign to offer based on various criteria and algorithms.

   • It chooses the most appropriate advertisement for a given ad inventory slot.

These workflows ensure that the system operates efficiently, rewarding publishers for displaying ads and allowing advertisers to promote their projects across the network.